No hidden tiers, no “contact us for pricing,” no founding-member discount used to create urgency. Here’s exactly what you’ll pay, what it includes, and how it compares to the broader market.
Executive Health Assessment
one-time
Executive Membership
/yr
or $1,000 / month billed monthly
Non-insurance, self-pay. Neither price requires the other.
one-time
A one-time comprehensive physician-led evaluation.
What’s included
Additional testing, if clinically recommended, may involve separate charges.
/yr · or $1,000/mo
An ongoing physician relationship.
What’s included
Physician services are covered under the membership agreement. Labs, imaging, medications, and specialist services are generally billed separately unless otherwise specified.
Both operate on a non-insurance-based, self-pay model — you pay directly rather than billing through insurance, and that’s what makes the extended time and personalized approach possible. Annual billing costs less over the year than paying month to month, and neither price requires the other: the assessment stands alone, and membership is only discussed afterward, based on your goals.
Pricing varies widely depending on what you’re actually getting. Broadly, the market breaks into a few tiers.
Often layered on top of insurance rather than replacing it. Lower cost, but limited scope.
$1,500–$2,500 / yr
Membership programs, with standalone physicals in the $2,700–$4,000 range.
$2,200–$4,500 / yr
Tiered packages where pricing often reflects hospitality and exclusivity as much as clinical scope.
$3,000–$25,000 / yr
Typically not membership-based — a single annual visit, sometimes partially insurance-billed, but with no ongoing relationship between visits.
$3,000–$5,000+ / visit
Built around advanced imaging and biomarker panels rather than an ongoing primary care relationship.
from ~$20,000 / yr
The Assessment, at $2,500, comes in below the $2,700–$4,000 range typical of comparable standalone executive physicals. Membership, at $10,000/year, sits in the upper band: above entry-level and mid-market concierge, below the diagnostics-first and ultra-luxury tiers.
The fee buys physician time, board-certified sleep medicine integration, and a relationship that continues between visits — not imaging volume or hospitality extras. If what you want is the lowest-cost route to a membership, this is not it.
That depends on what you’re comparing it to. Against an insurance-covered annual physical, it’s a significant jump. Against the actual cost of a missed diagnosis, an unmanaged chronic condition, or years of poor sleep quietly working on your cardiovascular health, the calculation looks different.
The honest answer is that this isn’t the right investment for everyone. It’s built for people who value time with a physician who knows their history, who want prevention addressed before it becomes a diagnosis, and who can afford self-pay care outside insurance. If your primary concern is minimizing out-of-pocket healthcare spending, a traditional insurance-based primary care relationship may serve you better — and that’s a legitimate choice, not a wrong one.
What access genuinely gets you
What it doesn’t automatically get you
The honest way to evaluate any concierge or executive health program — including this one — is to ask what clinical expertise sits behind the access, not just how fast you can get an appointment.
Neither the Assessment nor Membership fee covers labs, imaging, medications, or specialist visits unless specifically noted. Medication samples may be provided when clinically appropriate and available, though these aren’t a substitute for an ongoing prescription supply. Additional clinically recommended testing during your assessment is billed separately. Insurance may apply to certain individual tests or specialist referrals — but the physician-led Assessment and Membership fees themselves are self-pay.
It’s structured as a self-pay premium physician service, which allows for the extended time and personalized approach that a standard insurance-billed visit doesn’t support. Certain additional tests ordered during your assessment may still be billed through insurance when appropriate.
The Assessment ($2,500) is the standalone entry point. You do not need to commit to Membership to work with either physician.
No. There are no founding-member, introductory, or tiered rates. Pricing is published transparently: $10,000/year paid annually, or $1,000/month billed monthly, with annual billing costing less over the course of the year.
Pricing across DFW executive health varies widely by scope and model. See the market comparison above for the tiers and what separates them. The useful comparison is not the headline number but what sits behind it: whether care is a single annual visit or an ongoing relationship, and what clinical expertise is actually included rather than referred out.
Yes, for established patients under Membership, where clinically appropriate and permitted by licensure. It’s not part of the standalone Assessment, which is conducted in person.
Payment details, including accepted methods and billing schedule for monthly membership, are confirmed by our team before your visit is scheduled.
Eligibility depends on your plan administrator and how the fee is categorized. Confirm with your plan before enrolling. We can provide documentation of services on request.
Membership can be paid monthly at $1,000/month rather than annually. The Executive Health Assessment is a single $2,500 fee.
That depends entirely on what is clinically indicated for you. Your physician discusses any recommended testing, and its cost, before it is ordered. Nothing is added without your knowledge.
The $2,500 covers the full physician-led evaluation and your written health strategy, which is yours to keep and share with any other physician. Nothing further is owed.
The Assessment is $2,500, one-time. Membership, only if it fits your goals, is $10,000/year or $1,000/month. No hidden tiers, no pressure.
